Complete specification
| Section | Specification | Details |
|---|---|---|
| Launch | Status | Available. Released 2015, November |
| Announced | 2015, September | |
| Release date | 20 November 2015 | |
| Display | Size | 5.5 inches, 83.4 cm (~67.9% screen-to-body ratio) |
| Protection | Gorilla Glass | |
| Resolution | 720 x 1280 pixels, 16:9 ratio (~267 ppi density) | |
| Technology | Super LCD2 capacitive touchscreen, 16M colors | |
| Aspect ratio | 16:9 | |
| Refresh rate | 60 Hz | |
| Pixel density | 267 ppi | |
| Screen to body ratio | 67.9% | |
| Memory | RAM | 2 GB RAM - Desire 728 |
| Card | microSD, up to 256 GB (dedicated slot) | |
| Built-in | 16 GB, 2 GB RAM - Desire 72816 GB, 1.5 GB RAM - Desire 728G | |
| Storage variants | 16 GB, 2 GB RAM - Desire 72816 GB, 1.5 GB RAM - Desire 728G | 16GB 2GB RAM | 16GB 1.5GB RAM (728G), 16GB 2GB RAM (728) | |
| Sound | 3 5mm Jack | Yes |
| Audio jack | 3.5 mm | |
| Loudspeaker | Yes, with stereo speakers | |
| Additional features | Dolby audio enhancement Active noise cancellation with dedicated mic | |
| Features | Sensors | Accelerometer, proximity, compass |
| Additional features | Accelerometer, proximity, compass | |
| Battery | Capacity | Non-removable Li-Po 2800 mAh battery |
| Stand By | Up to 496 h (2G) / Up to 485 h (3G) | |
| Talk Time | Up to 26 h (2G) / Up to 21 h (3G) | |
| Music Play | Up to 46 h | |
| Misc | Models | Desire 728 dual sim, Desire 728G dual sim |
| Sar Eu | 0.81 W/kg (head) | |
| Build | OS | Android 5.1.1 (Lollipop); Sense UI |
| UI | HTC Sense | |
| SIM | Dual SIM (Nano-SIM, dual stand-by) | |
| Colors | White, Black | |
| Weight | 153 g (5.40 oz) | |
| SIM size | SIM1: Nano, SIM2: Nano | |
| Dimensions | 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in) | |
| Price | Conversion rate | 1 EUR = 1.16 USD |
| Approx. price EUR | €240.00 | |
| Approx. price USD | $278.40 | |
| Camera | Main | 13 MP, f/2.2, 28mm (wide), AF |
| Front | 5 MP, f/2.8, 34mm (standard) | |
| Video | 1080p@30fps | |
| Features | LED flash, HDR, panorama | |
| Front video | 1080p@30fps | |
| Frequency | Edge | Yes |
| Gprs | Yes | |
| Speed | HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps | |
| 2G Band | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | |
| 3G Band | HSDPA 850 / 900 / 1900 / 2100 - Desire 728, Desire 728G | |
| 4G Band | LTE band 1(2100), 3(1800), 5(850), 7(2600), 8(900), 28(700), 38(2600), 39(1900), 40(2300), 41(2500) - Desire 728 | |
| Technology | GSM / CDMA / HSPA / EVDO / LTE | |
| Additional features | CDMA2000 1xEV-DO - Desire 728G | |
| Processor | CPU | Octa-core 1.3 GHz Cortex-A53 |
| GPU | Mali-T720MP3 | |
| Chipset | Mediatek MT6753 (28 nm) | |
| Fabrication | 28 nm | |
| Architecture | 64 bit | |
| Connectivity | GPS | Yes, with A-GPS, GLONASS |
| NFC | No | |
| USB | microUSB 2.0 | |
| WLAN | Wi-Fi 802.11 b/g/n, DLNA, hotspot | |
| Radio | FM radio | |
| Bluetooth | 4.1, A2DP |
